One-page guides
Ten short guides on the parts of a newsletter that decide whether it gets read. Each fits on one page, prints on US Letter and is free to download, no sign-up needed.
The one-page newsletterA newsletter that fits on one screen of reading gets read to the end. Here is how to plan one that does.Download PDF
12 newsletter design mistakesMost broken newsletters fail in the same few ways. Check yours against this list before the next send.Download PDF
Subheads that keep people readingReaders skim first and read second. Subheads decide whether the skim turns into reading.Download PDF
Headlines and subject lines that get openedThe subject line is the only part of your newsletter everyone sees. It decides whether the rest gets a chance.Download PDF
Formatting an email so it gets readMost people read your newsletter on a phone, one thumb scrolling. Format for that reader first.Download PDF
Choosing your sending addressThe address your newsletter comes from shapes whether it is recognised, trusted and delivered. Choose it once, and choose it well.Download PDF
The sign-off at the end of every issueThe last lines of an issue are where readers decide how they feel about it. A good sign-off is short, personal and the same every time.Download PDF
Visuals that help a newsletter, not slow it downAn image earns its place when it explains, shows or proves something faster than words. Here is how to use visuals without the usual problems.Download PDF
Growing your newsletter listA list grows from people who chose to be on it. These are the steady ways to get more of them.Download PDF
Ways to earn from a newsletterA newsletter with readers who trust it can pay for itself and more. These are the common models, and what each one asks of you.Download PDF